'Cool' is one of those words that one can throw over a lot of more specific, helpful ones; a burlap sack kind of word. I guess maybe a more positive way for me to see the word cool would be as a kind of neon sticky-note on a page; a Whoa, this is something interesting and appealing in a way that I can’t quite articulate on first pass, but I’m going to come back to it soon with some more questions. Cool should be a precursor to a more rigorous engagement. It’s not, to my mind, a sustainable quality in and of itself.
Thursday, 1 December 2011
Dubbed "Genuinely, impossibly cool" in a recent review, Nick Thran attempts to define the term in a new interview: